Coming Soon

The Future
of Sports
is Athlete
Owned.

One platform where athletes and creators build their brand, own their audience, and unlock real revenue. One membership gives fans access to it all.

🏆

Founding Member Badge — awarded exclusively to the first 8,000 paid members. Once they're gone, they're gone forever.

50+
Athletes Signed
10+
Countries
16+
Sports
"

Athletes Are More
Than Their Highlights.

Athletes are taught from a young age to let their performance speak for itself. Keep your head down. Do your job. Let the highlights tell the story.

But highlights only show one version of who an athlete is — and it's rarely the most important one.

AO Sports was built on a simple belief: athletes are more than what happens between the lines. They are business builders, community leaders, parents, mentors, advocates, and human beings navigating the same fears and hopes as everyone else. The world just doesn't always get to see that part.

That gap — between how the world sees athletes and who athletes actually are — is where we built our platform. Because when athletes feel safe enough to tell their real story, something powerful happens. Fans stop seeing a jersey and start seeing a person. Kids who are struggling find someone to relate to. Communities find leaders they didn't know they had.

We are not building a content platform. We are building the place where athletes finally get to be everything they are — and where fans get to see what that actually looks like.

— Nik Lewis  ·  Co-Founder & CEO, AO Sports  ·  CFL Hall of Fame  ·  2× Grey Cup Champion

The Roster is Already Building

AO Sports has already signed athletes and established key partnerships — before we've even launched publicly.

50+
Athletes Already Signed
10+
Countries Represented
12+
Strategic Partnerships
16+
Sports Represented
NFL Hall of Fame
Olympians
European Soccer
NHL
NBA
NCAA Athletes
Fireball Extreme Challenge
CFL
Combat Sports
Track & Field
+ More Joining Daily

Built on Proven
Partnerships.

Backed by industry leaders in data, AI, media, finance, and sports — giving creators tools that rival any major media company.

Nielsen Sports
World #1 sports data & ROI valuation
DataVault AI
AI, data monetization & live exchange
K&M Business Solutions
Global payments & AO Debit Card
Cadjin
Platform technology — upgrades, maintenance & all advancements
IKS Media
25 yrs broadcast & digital production
Out2Win
AI tools for 250K+ NIL college athletes
Gamebreakers Network
Esports education & tournament content
YouBetMe
Peer-to-peer sports betting engagement
Visage Art Productions
AR/VR animation & event activations
Blueprint to BlueChip
Athlete character & leadership programs
BrainNovations
Brain health, wellness & sports science
RB57 Academy
Where leaders meet tomorrow's technology — Dr. Anasse Bari, NYU AI Professor
For Fans & Members

Your Front Row
Pass. Everywhere.

  • One membership unlocks every athlete and creator on the platform — no extra fees, no fragmented subscriptions
  • Exclusive content, behind-the-scenes access, training sessions, and personal stories you won't find anywhere else
  • Earn rewards, unlock badges, and level up through our Gamification Rewards Program
  • Live Q&As, virtual meet-and-greets, exclusive giveaways, and access to real sports events
  • Sports travel packages, tournament access, and fan experiences — all in one place
For Athletes & Creators

Build Your
Legacy Here.

  • Your own branded channel — 100% access to your audience, no algorithm blocking your reach
  • Earn real revenue through memberships, sponsorships, merchandise, training content, and more
  • AI-powered tools that learn your brand, grow your audience, and match you with aligned sponsors automatically
  • Keep 100% ownership of your content — build a digital asset that grows and earns beyond your playing career
  • Team Revenue Share, professional production support, and a community that grows together

See the Platform
in Action.

Built from the ground up for athletes and fans — every feature designed to maximize connection, content, and revenue.

Creator Channels
AO Sports Creator Channel

Your Channel. Your Brand. Your Rules.

Every creator gets a fully branded channel hub — home to shows, podcasts, training content, and exclusive series. Fans follow, subscribe, and engage all in one place with no algorithm in the way.

Live Streaming Podcast & Series Sponsorship Ready
AO Evolve
AO Evolve Training Platform

Train. Grow. Evolve.

AO Evolve is your personal development hub — sport-specific training, fitness, mindset, wellness, and professional development content led by world-class athletes and coaches.

Sport Training Fitness & Wellness Pro Development

One Platform.
Built Different.

AO Sports is engineered to give athletes and fans what no platform has ever offered — real ownership, real revenue, real connection.

01
Creators Build

Athletes and creators launch their branded channel. They bring their audience. AO gives them tools, support, and infrastructure to grow.

02
Fans Join

One free or paid membership unlocks every creator on the platform. Paid members get exclusive content, badges, and the full AO experience.

03
Everyone Earns

Creators earn from memberships, sponsorships, merchandise, and more. When AO wins, the whole team wins — built on a shared success model.

04
Legacy Grows

Creators build ownable digital brands. Fans deepen their connection. The community expands. Value compounds — for everyone in the ecosystem.

Your Money.
Everywhere
You Go.

The AO Sports Debit Card is built for athletes and creators who operate globally — fast access to your earnings, zero international fees, and rewards on every purchase.

🌎

Global Use. Zero International Fees.

Use your AO card anywhere in the world with near-zero international transaction fees. No hidden charges, no surprises — your money works as hard as you do.

💰

AO Loads Your Funds

AO loads your membership revenue, sponsorship earnings, and platform payouts directly onto your card — fast access without slow bank transfers.

Rewards on Every Purchase

Every swipe earns you points redeemable for AO experiences, merchandise, event access, and exclusive platform perks.

••••  ••••  ••••  2025
AO Member
ATHLETE OWNED
GLOBAL
DEBIT

Beyond the
Banner Ad.
Build Something
That Lasts.

AO Sports is redefining what brand partnerships look like in sports media — moving beyond transactional placements into long-term, mutually beneficial relationships that create real value for brands, athletes, and communities.

3.5B
Global Sports Fans
50+
Signed Athletes
10+
Countries
16+
Sports

"The most powerful brand partnerships aren't transactions — they're relationships. AO Sports connects your brand with athletes, creators, and fans who are genuinely invested in the same community. When your brand wins here, everyone wins."

🎬 Platform Presence

Channel sponsorships, native content integrations, and targeted brand placement across 16+ sports and 10+ countries — backed by Nielsen Sports data and real engagement metrics. Your brand reaches verified, loyal audiences — not passive scrollers.

🎉 Event Partnerships

Co-branded AO Sports events, Grey Cup and Super Bowl activations, Fireball Extreme Challenge partnerships, and VIP fan experiences. Your brand doesn't just sponsor the event — it becomes part of the story fans remember.

🏆 Athlete Endorsements

Direct access to 50+ signed athletes across NFL, NHL, NBA, Olympians, European Soccer, NCAA, and more. Authentic storytelling through athlete channels — real voices, real audiences, real impact for your brand.

🌐 Global Reach

AO Sports operates across 10+ countries with athletes and fans spanning every major sports market. Whether your campaign is local, national, or global — we have the athletes, the audience, and the platform to deliver it.

📷 Content Collabs

Co-create original content series with athletes that authentically integrate your brand into storytelling fans actually want to watch

👓 Merch Collabs

Exclusive limited-edition merchandise collaborations with AO Sports athletes — products that carry cultural credibility and community loyalty

❤ Social Impact Collabs

Joint charitable initiatives through the AO Sports Impact Foundation — aligning your brand with purpose-driven athlete stories that resonate globally

Let's Build Something Together.

We're not looking for logo placements. We're looking for brands that believe in the power of authentic athlete stories and want to build something that lasts longer than a campaign.

Everything You
Need. Nothing
Holding You Back.

No Algorithm Limits

Reach 100% of your AO audience with every post. No suppression, no pay-to-play. Your content, your fans, your control.

🤖

Personal AI Tools

Every creator gets AI that learns their brand, audience, and voice — helping optimize content, grow faster, and attract the right sponsors.

🏆

Rewards & Gamification

Paid members earn points, unlock badges, and climb tiers from Walk-On to Hall of Fame. Every interaction builds your legacy.

🎞

Premium Content

Exclusive shows, podcasts, behind-the-scenes footage, training content, and original programming across 16+ sports worldwide.

💳

AO Debit Card

Global spending with built-in rewards, zero international fees, and direct fund loading from AO — your financial life inside one ecosystem.

Sports Travel

Book flights, hotels, and event packages directly on AO. 110% lowest price guarantee. Your sports world, all in one place.

Every Sport.
Every Story.

Football
Basketball
Soccer
Hockey
Baseball
Volleyball
Track & Field
Swimming
MMA / Combat
Golf
Tennis
Esports
Gymnastics
Rugby
Cricket
+ More

Built by Athletes.
Backed by
Real Numbers.

Traditional platforms pay creators fractions of a penny and let algorithms decide who sees your content. AO Sports flips the model completely.

4–8%
Instagram reach of your own followers
100%
AO audience reach — every time
$0.01
TikTok pays per 1,000 views
200x+
AO creator earnings multiplier vs ad platforms

Athlete-Led.
Industry-Backed.

Founded and operated by people who have lived the athlete experience — and built the careers to change it.

Nik Lewis
Co-CEO & Founder
  • CFL 1st Ballot Hall of Fame Wide Receiver
  • 2-Time Grey Cup Champion
  • CFL All-Time Leading Receiver in Receptions
  • Former VP, Military Community Chamber of Commerce, San Antonio
  • 18 years training high school, college & pro athletes
Nicole M. Delaney
Co-CEO
  • Entrepreneur, philanthropist & heart-centered coach
  • Helps CEOs & Founders reset, create impact & connect with purpose
  • Multi-certified in wellness: yoga, Ayurveda, meditation, breathwork
  • Oversees AO Evolve and Athlete Philanthropy
Tamikka E. Claybrook
CFO
  • 30+ years executive leadership across CFO, COO & National Manager roles
  • Degrees with honors in accounting, specialty in psychology
  • Oversees financials, operating budgets for events, content & tech
Paul Drouin
Chief Content Officer
  • Founder & President, IKS Media & Technology — 25 years
  • 35 years in media as 2nd generation CBC Radio/TV broadcaster
  • Implements major digital assets across North America
  • Oversees AO original content, platform look & feel, production
Dave Balderston
Chief Strategy Officer
  • Professional Landman, 25 years oil & gas experience
  • Canada Life insurance agent & medical underwriter, Norwich Union UK
  • Bachelor of Commerce, Petroleum Land Management & Canadian Studies
  • Oversees platform operations & content deal structuring
Jordon Wirth
Chief Technology Officer
  • 20+ years IT Operations & Management at Brandt Group of Companies
  • Systems analyst & administrator background
  • Advanced degrees in Computer Information Systems & Computer Science
  • Oversees all technology advancement & maintenance
"

If you've ever been in a room when I've walked in and said AO — you already know what this is. For everyone else — you're about to find out.

Nik Lewis — Co-CEO & Founder, AO Sports  ·  CFL Hall of Fame  ·  2× Grey Cup Champion

🏆 Founding Member Badge — awarded to the first 8,000 paid members only. Free members keep their spot in line to upgrade. Don't wait.

Pick Your Play.

Three simple options. All get you in before launch. Paid members unlock the full AO experience — badges, rewards, and exclusive content from day one.

Free — Early Access
$0 / always free

Your spot in the AO community. Always free. Upgrade anytime — pre-launch paid upgrades start at Partial Scholarship GRP tier.

  • Follow any athlete or creator on the platform
  • Access to select creator content
  • AO Evolve access — free events and select programming
  • Event Calendar — see what's happening across AO Sports
  • Early access updates & launch announcements
  • First notification when platform goes live
  • Badges & GRP — paid members only
  • Exclusive content — paid members only
Flexible
Monthly Member
$8 / month
Pay once today — no charge again until we launch

Full access from launch. Pay $8 once now and you won't be charged again until the second month of paid memberships.

  • 🏆 Founding Member Badge — first 8,000 paid signups only
  • Everything in Free, plus:
  • Exclusive content — live and VOD across 16+ sports
  • Gamification Rewards Program — start at Partial Scholarship tier
  • Personalized fan loyalty to creator communities
  • Access to exclusive giveaways and AO member experiences
  • Early event booking — access before free members